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RAVIDESIGNHUB

đź‘‹ HELLO, I'M

RAVICHANDRAN SELVARAJ

10+ years in FinTech, EdTech, and Retail, specialising in human-centred, AI-driven design. Transforming complex challenges into intuitive experiences.

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// RAVIDESIGNHUB

Who I Am

About Me

I'm a Ravichandran Selvaraj UI/UX designer Senior Product Designer with 10+ years of experience designing enterprise fintech and digital banking products across India and the Middle East. Expertise in Design Systems, UX Strategy, User Research, Accessibility Standards, and Product Design Leadership. Proven track record delivering scalable, user-centred experiences — including UPI, Payments, eSign, and Digital Banking platforms used by millions of users. Specialises in high-fidelity prototyping, wireframing, component libraries, design tokens, interaction patterns, user personas, competitive analysis, and DesignOps. Dual innovation award winner in 2025 (FSS Ideathon + RBIH Net Zero Hackathon). Cross-functional collaborator with strong experience in enterprise SaaS and fintech product environments.

  • 100+ Completed Projects
  • Available for Freelance
  • ravidreamview@gmail.com
  • 40+ Happy Customers
  • English
  • Based in India, Middle East

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Experience

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5 Star Review

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CLIENTS

Let's Talk Download CV

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Expertise

My Skills

A comprehensive toolkit spanning traditional design principles to cutting-edge AI technologies

UI/UX Design

AI-Powered Design

99%

Design Tools

70%

Prototyping

85%

AI Research Tools

90%

3D & Animation

Technical

92%

HTML

70%

Powerpoint presentation

85%

Leadership & Delivery

90%

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What I Offer

My Services

End-to-end digital solutions built with extreme precision and creative vision.

ux-design

UI / UX Design

Crafting intuitive, visually striking interfaces backed by solid user research and interaction design principles.

  • Wireframing & Prototyping
  • Design Systems
  • Usability Testing
  • Figma / Adobe XD
front-end-programming
Frontend Development

Building blazing-fast, accessible web experiences with modern frameworks and meticulous attention to detail.

  • React / Next.js
  • TypeScript
  • Performance Optimization
  • Animation & Motion
backend-coding
Backend Development

Scalable server-side architectures, RESTful & GraphQL APIs, and database design that powers your product.

  • Node.js / Express
  • PostgreSQL / MongoDB
  • REST & GraphQL APIs
  • Authentication & Security
mobile-development
Mobile Development

Cross-platform mobile apps with native feel, smooth performance, and seamless user experiences on iOS & Android.

  • React Native
  • Expo Framework
  • App Store Deployment
  • Offline-first Design
brand-image
Brand & Identity

Distinctive visual identities — logo design, typography, color systems — that communicate who you are at a glance.

  • Logo & Wordmark
  • Brand Guidelines
  • Color & Type Systems
  • Print & Digital Assets
seo
SEO & Performance

Technical audits, Core Web Vitals optimization, and SEO strategies that get your product found and keep users engaged.

  • Core Web Vitals
  • Technical SEO Audits
  • Lighthouse Optimization
  • Analytics & Reporting
PREMIUM DIGITAL SERVICE

UI / UX Design

We craft immersive user experiences focused on usability, accessibility, modern aesthetics, and conversion optimization.

Wireframing

Structuring intuitive user flows with AI‑assisted layout optimization.

Modern UI

Creating sleek, interactive interfaces enhanced by generative design intelligence.

Responsive Design+AI

Dynamic layouts that automatically adapt to user context and device behavior.

Figma + AI Workflow

Professional component‑based design systems powered by intelligent automation. AI accelerates design consistency, auto‑generates variants, and predicts user interaction patterns — enabling faster prototyping and smarter collaboration.

Figma Adobe XD Photoshop Illustrator
Start Project View Portfolio

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Selected Work

My Portfolio

A curated showcase of products, interfaces and systems built across 8+ years of crafting for the web.

project1
Mobile

Pulse Fitness App

React Native Expo Firebase
project2
UI/UX

Forma Brand Identity

Figma Wireframe Prototype
project3
Frontend

Lumina Marketing Site

Next.js GSAP Tailwind
project4
Full Stack

Forma Brand Identity

Node.js MongoDB Express
project5
UI/UX

Forma Brand Identity

Figma Illustrator Print

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My Journey

Resume & History

From curious student to seasoned professional.

experience

2020 — PRESENT Current
Lead UX/UI Designer
Financial Software & Systems Pvt — Chennai-Tamilndau

Global payments & banking technology company serving 100+ financial institutions · Products Delivered: UPI Platform, eSign Platform, Payment Gateway (CMS), Mobile Banking Applications, Internet Banking Platforms

Fintech AI AI Experience DesignWith AI AI ProductDesign AI UX Conversational AI
2015 — 2019
Senior Product Designer
Financial Software & Systems

Designed pixel-accurate digital banking interfaces for 3 PSU bank clients — translating business requirements into polished visual interfaces that improved mobile task completion rates

AI Design AI Interfaces Figma Conversational AI Banking AI
2011 — 2014
Senior Graphic Designer
Dreamzone Pvt. Ltd

Designed high-impact UI mockups and visual assets for EdTech clients, supporting 3 product launches.Ran design sprints to accelerate delivery timelines and align creative output with client goals.

AI Visuals Creative AI SketchDesignWith AI AI ProductLaunch AI UX

Education

2018 — 2021 DIPLOMA CERTIFICATE
Diploma in Graphic & Web Design
Pixel Maya Institute, Chennai

Specialised in Human-Computer Interaction and distributed systems. Graduated magna cum laude. Founded and led the university web development club, growing it to 120+ members.

2006 — 2008 B.Sc., DEGREE
B.Sc. AQUA CULTURE
Peravurani, Thanjavur

Specialised in Human-Computer Interaction and distributed systems. Graduated magna cum laude. Founded and led the university web development club, growing it to 120+ members.

2003 — 2005 HIGH SCHOOL
GHS
Manamelkudi, Pudukkottai

Graduated with honours in the Computer Science specialisation. Led the robotics team to regional finals and published two open-source projects while still in school.

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TESTIMONIAL

Client Say

quote

Ryan transformed our outdated platform into a modern high-converting experience. His animations and frontend execution were truly next-level.

client1
quote

Working with Ryan was one of the best decisions for our brand identity and website performance. Working with Ryan was one of the best decisions for our brand identity and website performance.

client2
quote

Clean code, smooth communication and premium UI design. Ryan exceeded our expectations in every area. Clean code, smooth communication and premium UI design. Ryan exceeded our expectations in every area.

client3

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LATEST BLOG

Latest Insights

Aug 15, 2026
blog1

Why Clean UI Design Builds Better User Trust

Discover the latest interface trends, motion effects and modern web experiences dominating 2026.

Read More
Aug 18, 2026
blog2

How Fast Websites Improve SEO Rankings

Boost your SEO speed with optimization techniques used in modern production projects.

Read More
Aug 20, 2026
blog3

React Performance Tips For Faster Websites

Boost your React app speed with optimization techniques used in modern production projects.

Read More
blog UI/UX DESIGN
Aug 20, 2026 5 Min Read 2.5K Views

Why Clean UI Design Builds Better User Trust

author

Ryan Nova

Frontend Developer & UI/UX Designer

Motion design creates a more interactive and engaging digital experience. Smooth animations guide users naturally, improve storytelling, and make websites feel modern and premium. From hover effects to page transitions, animations can improve user retention, increase conversions and strengthen brand identity across devices.

Motion design creates a more interactive and engaging digital experience. Smooth animations guide users naturally, improve storytelling, and make websites feel modern and premium. From hover effects to page transitions, animations can improve user retention, increase conversions and strengthen brand identity across devices.

“Good motion design is invisible — users feel it before they notice it.”

Motion design creates a more interactive and engaging digital experience. Smooth animations guide users naturally, improve storytelling, and make websites feel modern and premium. From hover effects to page transitions, animations can improve user retention, increase conversions and strengthen brand identity across devices.

#UIUX #GSAP #Frontend #Animations

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CONTACT ME

Let,s Build Something Amazing

Have a project in mind or want to collaborate? Let,s create modern digital experiences together.

Phone Number +91 6385623897
Location

Tamilnadu, India

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