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Ravichandran
Selvaraj

Lead UX/UI Designer

AI Design Integration Specialist

10+ years in FinTech, EdTech, and Retail, specialising in human-centred, AI-driven design. Transforming complex challenges into intuitive experiences.

Get in Touch View Experience
+91 6385623897 ravidreamview@gmail.com Chennai, India
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About Me

Crafting Digital
Experiences That Matter

I'm an experienced UX/UI Designer with over 10 years of expertise in FinTech, EdTech, and Retail sectors. My passion lies in creating human-centred, AI-driven design solutions that bridge the gap between user needs and business objectives.

My approach combines traditional design thinking with cutting-edge AI tools to deliver innovative, accessible, and responsive interfaces. I specialise in wireframing, prototyping, 3D visualisation, and leading design teams to create impactful digital products.

With a strong track record in improving usability, optimising UI systems, and aligning design with business goals, I bring both creative vision and strategic thinking to every project.

10+
Years Experience
10+
Major Clients
4
Awards Won
RS

Ravichandran Selvaraj

UX/UI Designer & AI Specialist

Lead UX/UI Designer
AI Design Integration
Chennai, India
Core Competencies

Skills & Expertise

A comprehensive toolkit spanning traditional design principles to cutting-edge AI technologies

UI/UX Design

Design Thinking HCI Principles User Research Usability Testing Information Architecture

AI-Powered Design

Midjourney Adobe Firefly DALL-E ChatGPT Uizard Galileo AI Framer AI

Design Tools

Adobe XD Figma Photoshop Illustrator After Effects

Prototyping

Axure RP Mockplus Adobe XD Figma Visily Dora AI

3D & Animation

Autodesk Maya 3ds Max Meshy.AI Luma AI

AI Research Tools

Attention Insight Maze AI VisualEyes

Soft Skills

HTML/CSS Understanding
Team Mentoring
Stakeholder Communication
Problem-Solving
Cross-functional Teamwork
Design Leadership
Visual Storytelling
Strategic Thinking
Professional Journey

Work Experience

Leading design initiatives across banking, telecommunications, and education sectors

Aug 2015 – Present
Lead UX/UI Designer
Financial Software & Systems
Key Clients
TMB, Bank of Baroda, UCO Bank, Union Bank, UPI, eSign, Du Telecommunication, FSS Payment Gateway, CMS
View client details ↗
  • Led UX initiatives for digital banking and UPI platforms, improving user flow efficiency
  • Delivered accessible and responsive interfaces across web and mobile platforms
  • Utilised Figma design systems and reusable components to reduce rework
  • Collaborated with cross-functional teams to ensure efficient design implementation
  • Designed digital interfaces for UPI-based platforms, impacting millions of users
Sep 2012 – Jul 2015
Senior Graphic Designer
Teamwork Tech Knowledge
  • Created brand identities, visual assets, and print collateral for 10+ businesses
  • Applied visual storytelling to simplify and communicate complex ideas effectively
Aug 2011 – Sep 2012
Senior Graphic Designer
Dreamzone Pvt. Ltd
  • Designed high-impact UI mockups tailored for EdTech clients
  • Implemented design sprints to accelerate delivery and streamline the design process
Trusted By

Key Clients

Delivering design solutions for leading banking, telecom, and financial institutions

Du
Du Telecommunication
FSS
FSS Payment Gateway
CMS
CMS Info Systems
TMB
Tamilnad Mercantile Bank
Bank of Baroda
Bank of Baroda
UCO Bank
United Commercial Bank
Union Bank
Union Bank of India
UPI
Unified Payments Interface
eSign
eSign Services
Impacting millions of users across mobile and web platforms
Portfolio

Featured Projects

Showcasing impactful design solutions across banking, telecom, and payments

FinTech
TMB Mobile Banking
Tamilnad Mercantile Bank

End-to-end UX design for a mobile banking app serving 5M+ customers with seamless fund transfers, bill payments, and account management.

Mobile App Banking UX Research
FinTech
Bank of Baroda Internet Banking
Bank of Baroda

Redesigned the internet banking portal improving task completion rates by 40% through streamlined navigation and accessibility enhancements.

Web App Banking Accessibility
Payments
UPI Payment Integration
Unified Payments Interface

Designed the merchant payment flow and consumer UPI PIN reset experience, reducing support tickets by 30%.

Fintech Payments Mobile
Telecom
Du Telecom Self-Care Portal
Du Telecommunication

Designed a unified self-care portal enabling 5M+ customers to manage plans, pay bills, and troubleshoot services without agent support.

Web Portal Telecom Self-Service
Payments
FSS Payment Gateway
FSS Payment Gateway

Designed the merchant dashboard and payment processing interface with real-time analytics and fraud detection alerts.

Dashboard Payments Analytics
GovTech
eSign Digital Signature
eSign Services

Simplified the Aadhaar-based eSign workflow for document signing, reducing completion time from 8 minutes to under 2 minutes.

GovTech UX Strategy Workflow
Recognition

Awards & Achievements

Celebrating milestones and recognition for excellence in design and innovation

🏆
June 2025
Winner – RBIH Net Zero Household Hackathon
Organised by IML EIC & Punjab National Bank (PNB). Recognised for an innovative clean energy + credit solution for household cooking; represented FSS.
🥇
Feb 2025
Winner – FSS Ideathon
Honoured by the FSS Innovation Incubator Hub for design creativity, problem-solving design solution, and innovation leadership.
👥
2023
Team of the Quarter – Q3 2023-24
Awarded by FSS for exceptional teamwork, commitment, and delivery excellence.
👥
2023
Team of the Quarter – Q4 2023-24
Recognised by FSS for consistent collaboration and project success.
Education & Certifications
Diploma in Graphic & Web Design
Pixel Maya Institute, Chennai
B.Sc., Aquaculture (76%)
Sri Venkateswara College, Thanjavur
Get in Touch

Let's Connect

Ready to bring your next digital project to life? Let's discuss how we can collaborate.

Contact Information

Email
ravidreamview@gmail.com
Phone
+91 6385623897
Location
Chennai, India
LinkedIn
Connect with me
Behance
View my portfolio
✦

Open to Opportunities

I'm currently available for full-time positions, consulting, and freelance projects in UX/UI design and AI-driven design integration.

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